Our Work
Brands built. Growth unlocked.
A selection of the brands we’ve partnered with, the challenges we’ve solved and the growth we’ve helped unlock.
See our work
Featured Work
Challenges solved. Growth delivered.
Three partnerships that show how strategy, media and measurement come together.
Turning a mission-led challenger into a category-defining growth brand
Challenge
BLD BRO had built a brilliant product and a powerful mission around confidence, self-acceptance and bald skincare. The challenge was to move beyond performance-only growth, build national awareness, defend its position as the category leader, and scale internationally without losing commercial discipline.
What we did
Rebuilt the growth strategy from the ground up, expanded the media mix beyond paid search and social into CTV, out of home, radio and print, and launched into multiple international markets. We also used tactical brand moments, sport, big-screen video and performance media to help BLD BRO become impossible to ignore.
Impact
800%
YoY revenue growth
Helped transform BLD BRO from a performance-led challenger into a full-funnel, globally scalable brand — a major step-change in brand visibility, customer acquisition and market ambition.
Rebuilding a global growth engine through data, analytics and media
Challenge
After a period of rapid growth, paid media efficiency was declining, acquisition costs were rising, and the business lacked a clear view of which channels, markets and audiences were driving profitable growth.
What we did
Audited first-party and media platform data, restructured paid media across global markets, and implemented advanced analytics and measurement frameworks.
Impact
8-figure
acquisition, backed by a stronger growth engine
Delivered above target across the year while improving media efficiency and lead quality. The work strengthened the mix of markets and age groups, improved application quality, and helped create a more reliable growth engine ahead of the business’s eight-figure acquisition.
Taking a new education platform to the world through UGC, audience insight and multi-market media
Challenge
Launch a new education platform across 20+ international markets, engaging parents and students while navigating evolving policy, shifting perceptions and growing social tension around international education in Canada.
What we did
Created and scaled a UGC-led content programme, tailored messaging across parent and student audiences, and activated the campaign across 20+ international markets through full-funnel media.
Impact
10M+
completed views in three months
Drove more than 1 million site clicks, delivered 10,000 leads from prospective students interested in studying in Canada, and exceeded industry benchmarks across every major platform metric.
What Our Partners Say
In their own words.
Oxford Summer Courses
“Guy and his team helped us not only steady the ship, but completely transform how we approach marketing. Their ability to bring clarity to complexity has had a lasting impact on our business.”
Robert Phipps
Co-founder
BLD BRO
“Their overall contribution has been a key factor in our recent success. Their efforts have elevated our brand and set a new standard for what great partnership looks like.”
Tariq Kazemi
Co-founder & CEO
Learn Canadian
“From day one, The Warren felt like a true extension of our team. They brought structure, clarity and pace to a complex global launch, helping us connect with both students and parents in a way that felt authentic, relevant and scalable.”
Sabrina Heinekey
Director of Global Campaign Initiatives
Our Foundations
Built on experience at the highest level.
Before The Warren was built, our founder spent years working alongside some of the industry’s leading brands, agencies and teams. The way we work today is shaped by that experience.
“Guy gets under the hood of complex problems and uses data to solve them in a way that feels simple and clear. He is a genuine difference maker.”
Charlie Smith
Managing Director EMEA, Blis
“Guy has a rare ability to help complex organisations solve data and marketing challenges. He combines deep technical knowledge with commercial clarity and always goes above and beyond.”
Christian Lette
Chief Client Solutions Officer EMEA, Publicis Groupe
